About this project
Mr Carrot Cake is a benchmark in artisan pastry in Madrid, known for its cakes, breakfasts and its iconic carrot cake. The team needed a modern, fluid and personalized online store that reflected its essence and improved sales, since the previous website had a confusing and slow checkout that caused many orders to be abandoned.
The objective was clear: increase online sales and offer a shopping experience as careful as their products. We developed a store from scratch in WordPress + WooCommerce, fully optimized and responsive, with a design that conveys the artisan charm of the brand.
Challenges & Solutions
The main challenge was to completely redesign the online store, taking care of both technical performance and user experience. The previous website had high loading times, unintuitive navigation and a complex payment process.
At Neerutech we developed a store from scratch in WordPress + WooCommerce, fully optimized and responsive. We customized the cart page and checkout through code, integrating specialized plugins to display additional fields (such as allergens and pick-up instructions), adapt availability according to product type (pick-up or delivery in Madrid) and simplify the payment process to reduce abandonment rate.
We also renewed the online visual identity, highlighting the history, the cafeteria, the workshop and the unique personality of the brand. The result was a warm, elegant and functional website that conveys the artisan charm of Mr Carrot Cake.
Results
The new site achieved a significant improvement in loading speed and mobile usability, allowing customers to complete their purchases without friction. The client was fully satisfied with the result, highlighting professionalism, design and understanding of their needs. The checkout abandonment rate was significantly reduced thanks to the simplified process and optimized loading times.
“The result has been very satisfactory. They have perfectly understood my needs and found a solution for each one. The new e-commerce is much more intuitive, efficient and reflects the brand image we wanted to convey.”
— Mr Carrot Cake
Website Screenshots
Full view of the different website pages
Homepage
Main view of the website
Product catalog
Complete product catalog with intuitive filters and well-organized categories
Coffee Shop
Coffee Shop page
Custom checkout
Custom checkout process with additional fields with dates for pick-ups and delivery
Project details
- Client
- Mr Carrot Cake
- Duration
- 2 months
- Completed
- September 2025
- Technologies
- WordPressWooCommercePHPJavaScriptCSS