About this project
La Llanada is a summer camp company with over 25 years of market experience and presence in 5 locations across 4 countries: Spain, United States (Florida and Texas), Panama, and Venezuela. They are a team of professionals whose mission is to create unforgettable moments through summer camp experiences for children and teenagers, as well as special experiences and breaks for families, mothers and fathers.
The company needed to convey a fresh and modern image, turning their websites into effective sales tools. The sites not only allow booking of camps and events, but also feature an integrated online store where specialized products for campers are sold.
This project represents a unique challenge due to the need to maintain visual and functional consistency across 5 different websites, each adapted to its local market while maintaining La Llanada's brand identity. Additionally, we provide continuous technical support and personalized attention Monday through Friday with agile response times.
Key Features
- Comprehensive redesign of 5 websites in 4 countries
- Integrated online store with WooCommerce
- Optimized booking and reservation system
- Responsive design for all devices
- Continuous technical support Monday to Friday
- Prominent CTAs and improved navigation
- SEO optimization and metadata
Challenges & Solutions
The client requested a redesign of the 5 websites to convey the essence of the camp experience, turn the sites into effective sales tools, and make it easier for potential clients to contact or register for experiences. Additionally, they needed a team for continuous support and maintenance.
Implemented solutions: We analyzed and completely redesigned the websites. We incorporated a top bar with the main CTA and visible contact information across all locations. We restructured the top menu, eliminating the sidebar menu that confused users by duplicating information. We redesigned the footer in a minimalist but complete way. We included videos on the homepage of most locations. We eliminated the accordion effect that hindered navigation and slowed loading. We implemented responsive design for mobile devices and optimized metadata for SEO.
Results
The websites now have significantly improved navigation, a more attractive, friendly and fresh look and feel. CTAs are always visible, facilitating conversions. The user experience is smoother on both desktop and mobile devices. The client has continuous technical support that allows them to maintain their operations without interruptions and perform content updates efficiently.
Website Screenshots
Full view of the different website pages
Redesigned homepage
View of new design with top CTA bar and improved navigation
Camps and experiences section
Presentation of different camp options with attractive design
Integrated online store
View of WooCommerce store with products for campers
Contact and booking page
Contact and booking system optimized for conversions
Project details
- Client
- Eventos La Llanada SL
- Duration
- In progress
- Technologies
- WordPressThemifyHTMLCSSWooCommerce